FOU exists to connect the dots between brand, customer, and revenue.

With a track record forged inside and alongside some of the world’s most recognised brands, the expertise behind FOU is grounded in deep commercial experience. From managing multimillion-dollar budgets for ASX-listed organisations to shaping high-impact sales and marketing cultures, the focus is consistently on building brand equity, fostering customer engagement, and driving sustainable growth.

National advertising and communications strategies have been delivered across complex stakeholder environments for organisations including News Corp Australia, Seven West Media (Pacific Magazines), and Bauer Media. The only accredited in-house media agency in the Australian automotive landscape was launched and led by FOU’s founder, who has also played a commercial leadership role for the Gold Coast Titans NRL and has contributed to governance excellence through various non-executive directorships in the not-for-profit sector. 

At its core, FOU is defined by a strategic mindset with a hands-on approach. Teams of six to sixty have been mobilised across Australia and New Zealand to deliver commercial results, ensuring brand strategy meets commercial objectives, and people are galvanised  to a common purpose.

FOU extends beyond strategy to how a commercial function is best structured to maximise impact. Large-scale digital transformations, team restructuring and navigating complex market shifts is second nature.

 Bringing deep experience to the table, FOU provides strategic development, executional support, and actionable plans that drive results. If you are launching a new business, scaling your existing business, refining your customer journey, developing a new brand, seeking ongoing expertise for you and/or your teams, or simply need boots on the ground. FOU will help you connect the dots between brand, customer, and revenue and turn your vision into commercial impact.