A little bit about me

I've worked inside and alongside some of the world's most recognised brands. I've managed multimillion-dollar budgets for multibillion-dollar organisations, developed commercial cultures, built brand equity, secured customer engagement, and driven revenue growth.

I've led advertising and communication functions for industry giants, including News Corp Australia, Bauer Media, and Seven West Media - Pacific Magazines; I've developed and delivered national marketing and communication strategies for one of Australia's largest ASX-listed automotive groups, working with twenty-nine global auto brands across complex stakeholder environments; I launched and ran the only accredited in-house media agency in the Australian automotive landscape. In amongst all that, for a hot minute, I led the sales and marketing function of the Gold Coast Titans NRL. I've also held various non-executive director roles in not-for-profit and acknowledge the value of good governance. 

I am a dynamic leader in marcomms, recognised for my ability to galvanise people to a purpose. I have led teams of six to sixty throughout Australia and New Zealand, driving sustainable success by aligning brand strategy, commercial objectives, and team development. The most fun I have is when my sleeves are rolled up and my boots are on the ground.

My expertise extends beyond strategy to how a commercial function is best structured to maximise impact. I have led large-scale digital transformations, restructured teams for efficiency, and navigated complex market shifts. I bring deep experience to the table.

I will help you cut through the noise.

FOU provides strategic development, executional support, and actionable plans that drive results. If you are launching a new business, scaling your existing business, refining your customer journey, developing a new brand, seeking ongoing expertise for you and/or your teams, or simply need boots on the ground. FOU will help you connect the dots between brand, customer, and revenue and turn your vision into impact.