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Mentor
Four in-person sessions over twelve weeks comprising two hours per session of high-impact mentorship.
This program is designed as a practical, conversation-led mentorship for marketing managers or junior marketing teams who need strategic guidance, commercial insights, and real-world problem-solving in their day-to-day roles. Each session is flexible, allowing for depth discussion to address specific challenges while ensuring a structured approach to growth and learning.
Example session 1: Where are you now?
- What’s working, what’s not? Challenges, roadblocks, and wins.
- Understanding your business landscape and the role of marketing to meet commercial objectives.
- Exploring leadership, stakeholder management, and internal influence in a marketing role.
- Identifying focus areas for the mentorship and customising the following sessions.
Outcome: Clarity on key pain points, priorities, and immediate actions
Example session 2: Strategic thinking and commercial impact
- How to think like a commercial leader. Aligning marketing to revenue and growth.
- “So What?” ensuring marketing efforts drive real business impact.
- Navigating internal buy-in and stakeholder management, presenting ideas that get traction.
- Discussing real challenges e.g., “How do I get my GM to take marketing seriously?”
Outcome: A more commercial mindset and strategies for stronger internal influence.
Example session 3: Execution, agility and problem-solving
- Troubleshooting live marketing challenges. What’s blocking progress right now?
- Balancing long-term brand-building with short-term performance marketing.
- Navigating AI & automation. Maximising efficiency without losing human connection.
- Avoiding the ‘busyness trap’. Working smarter.
Outcome: A problem-solving toolkit for tackling execution challenges with confidence.
Example session 4: Futureproofing and career growth
- Shifting from marketer to leader. Owning your seat at the table.
- How to stay ahead of industry trends without getting lost in the noise.
- Personal and career growth. What’s next for you as a marketing professional?
- Open discussion to tackle any remaining challenges.
Outcome: A roadmap for professional growth, long-term impact, and a new support network for individual growth.
This will be a dynamic, real-world approach, low-fuss and zero-fluff. It’s having the conversations that matter, helping you strategically solve problems, and confidently navigating your landscape.