FOU musings

All analogue marketing brand engagement brand narrative commercial growth commercial thinking copywriting Creative perspective cultural insight customer experience decision making event strategy execution experiential marketing growth leadership marketing marketing strategy mentoring modern media opinion organisational culture performance storytelling
Man I wish I was a smoker in New York

Man I wish I was a smoker in New York

— Colette Gallagher
Tagged: analogue marketing Creative perspective cultural insight modern media opinion

The Analogue Flyer Isn’t Dead, It Just Needs a Digital Network.  Analogue tools still hold power because they’re physical; they interrupt. They demand acknowledgment, dare I say, respect, and crucially, they translate beautifully into digital language. A flyer becomes a screenshot, a conversation becomes a caption, and the moment becomes a meme.

Events are the powerhouse of customer intimacy

Events are the powerhouse of customer intimacy

— Colette Gallagher
Tagged: brand engagement customer experience event strategy experiential marketing growth opinion
Strategic events are more than brand visibility; they create meaningful touchpoints that deepen customer relationships, build trust, and drive commercial outcomes. Intimate dinners, large-scale activations, brand and product launches, and,...